Ferrari Ventures Into Electric Era Amid Industry Challenges
In a new factory in northern Italy, Ferrari chassis slide onto robot trucks as engineers in cherry-red uniforms add components like the engine block, dashboard, and steering wheel, turning these bodies into hybrids. Soon: fully electric. There’s a lot at stake in Ferrari’s €200 million “e-building,” which opened last month. Almost twice the size of Rome’s Colosseum, the factory aims to propel the 77-year-old sports car maker, famous for the roar of its combustion engines, into the age of electrification. However, this effort comes at a delicate time for the auto industry. The transition to electric vehicles, which should have…