The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Delivered through a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is aimed at leaders and professionals who need to accelerate digital execution inside their organizations while maintaining the academic rigor and international perspective of a European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program follows the European Credit Transfer and Accumulation System (ECTS), totaling 60 ECTS credits, which correspond to 1,500 hours of student engagement. This time commitment is allocated to 600 hours of instruction and direct contact (including classes, mentoring sessions, and guided study) and 900 hours of practical and self-directed work (such as projects, readings, applied learning, and the final master’s project).
This European standard offers a coherent academic structure while supporting professionals pursuing a credential recognized internationally.
Crafted for professionals at the forefront of driving change
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It holds particular value for directors in sales and marketing, managers overseeing products and projects, leaders driving transformation and innovation, and professionals who interact directly with clients and need effective tools to design strategies, implement change, and assess outcomes through clear business metrics.
A hands-on curriculum that spans core management principles and prepares learners for AI-driven implementation
The MBA blends essential business management principles with a focused track dedicated to transformation and AI implementation, and its curriculum encompasses key domains such as:
- Core management principles, strategic planning, leadership development, and organizational change
- Corporate finance essentials to support informed decision-making
- Marketing strategy, operational effectiveness, and overall business performance
- Manager-focused data analytics and evidence-driven decision processes
- Strategies for digital transformation, innovative business models, and platform-based approaches
- AI readiness through data strategy, governance structures, and enterprise capabilities
- Practical AI applications for operations, workflow automation, and productivity gains
- AI-driven solutions for marketing, sales activities, and customer experience enhancement
- Guiding agile organizations and carrying out large-scale transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a genuine roadmap for meaningful transformation
The program concludes with a Final MBA Project centered on tackling an authentic business issue—whether involving digital transformation, streamlining operations, scaling growth, boosting profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines goals, resource allocation, scheduling, risk analysis, and performance tracking supported by practical indicators like KPIs and OKRs, ensuring the plan remains feasible and aligned with overarching business priorities.
Scholarships, financing, and admissions
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
Insights into European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school specialized in online training for executives, entrepreneurs, and professionals seeking genuine international projection. With a strong focus on practical methodology and global faculty experience, ISEEN develops MBA and specialized master’s programs aligned with modern business needs in areas such as digital transformation, financial management, data analytics, and artificial intelligence.
