Protecting Fiji’s reefs: CSR strategies for community-based tourism
Fiji’s coral reefs underpin coastal livelihoods, cultural identity, and the nation’s tourism draw. Private-sector players, ranging from resorts and cruise operators to beverage firms and tour companies, are increasingly using corporate social responsibility initiatives to safeguard reef systems while reinforcing community-led tourism. This article explores the ways CSR in Fiji is being leveraged to preserve reef ecosystems, strengthen local stewardship, and create resilient tourism experiences that ensure benefits remain rooted within villages and households.Why reef protection and community-based tourism matter in FijiEconomic dependence: Tourism serves as one of the core drivers of Fiji’s economy, with coastal and reef-centered activities such…
